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Location: Condesa y Roma, MX
Our objective was to redesign new franchises of a juice bar in Mexico City.
The inspiration for these franchises was a basic one, the wooden boxes in which fruit is sold in the street markets of Mexico City. The disassembled boxes served as the façade for the juice bar, and the material for some of the walls. Located in a trendy neighborhood, the boxes gave the juice bars a connection between past and present. They shone as a beacon of simplicity in the midst of the bustling neighborhoods in which they stood.
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